Non-members do not have to pay any fees to obtain the materials in this library. Within a few moments of clicking ‘Continue’ below you will receive an email containing your authorization and the URL where your requested copy is located online, allowing you proceed. The form will be sent to the officer in charge of the Soil And Health Library, Steve Solomon. To obtain a copy of The Engineering of Consent for personal study, fill out the following mandatory information form and click ‘Continue’. This is the case with The Engineering of Consent. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.” (from Edward Bernays, Propaganda, 1928)Īustralian libraries are allowed to provide clients with electronic copies of copyrighted materials for purposes of study only when it has been first determined that these materials are out of print and cannot be obtained through the usual channels of retail trade. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. His insights now provide the basis of almost the entire modern media and advertising industry, and by extension, politics and business. In The Engineering of Consent Bernays and his fellow contributors describe the science of manipulating of public opinion with Freud’s concept of “unconscious desires,” cynically appealing to emotion and deeply held ideals rather than convincing with facts. Original publisher: University of Oklahoma Press, NormanĮdward Bernays, nephew of Sigmund Freud is the father of modern Public Relations.
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